Use Enhanced Flow Insights to Check Efficiency of the Product Finder

Introduction

While Overview Reports give you a more common understanding of the Product Finder's performance and default Flow Insights provide general flow statistics.

1. See Your Enhanced Flow Insights

To get to the flow insights tab:

  • Select the digital Product Finder on the dashboard and click the Edit button. 

  • Click the Insights tab

If the feature has been enabled and there is enough data for meaningful insights, you will see the latest published version of the digital Product Finder and insights for each of the steps.

If the digital Product Finder wasn't used since the moment it has been updated and published, there might be too little data to provide you with insights. In this case, you will see the "No data yet collected" message.

  If available, you can click the "Show previous revision with data" button.

2. Understand the Enhanced Flow Insights

Let's take a closer look at several questions:

At the start of the flow, you can see the number of engaged visits, i.e. number of the time when a visitor has started the Product Finder and performed some actions in it (answered a question, clicked a product, etc.) 

For each question in the flow, you will see:

  • How many visitors have seen this question: number to the left of the question

  • The question and answers to it

  • Average time spent by the visitors who have reached this question until their next action

  • Click-throughs: How many times a visitor, who has reached this question, went on to select a product 

  • Drop-outs: How many times a visitor, who has reached this question, closed the digital Product Finder right after and didn't come back to it from the same browser session.

 Click the Question performance button and select a specific question. 

Along with the question itself and the number of click-outs and drop-outs, you will also see:

  • Visitors: Number of visits at which this question was answered

  • Time spent at this question:

    • minimal

    • average

    • maximal

  • Number of answers per each option 

 3. Select the Revision

For a more comprehensive understanding of the flow, you can check the insights for different revisions of the same Product Finder.

In order to change a revision:

1. Hover over the Revisions button at the top of the screen 

2. Drop-down will appear

Now you can click the drop-down arrow and select the revision you'd like to drill into. If any not has been created when publishing the revision, it will be displayed once you hover over the information button.